JCD

85 South Mall Brand Identity – Concepts

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Option A

This brand uses a custom designed font – in a contemporary text only design. The 85 is a combination of lettering with the 5 numeral.

1-A

1-B

1-E

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Option B

This design uses a numeric representation of 85 in conjunction with the words ‘eighty five’. The numerals incorporate themselves into the ‘g’ and ‘h’ of ‘eighty’ for extra emphasis. The ‘South Mall’ text is represented in the same colour as the numerical 85.

2-A

2-B

2-E

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Option C

A distinctive, simple design with clean, angular lines to compliment the tall, square architectural style of the 85 South Mall facade.

3-A

3-B

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