News & Articles

A 5 point guide to creating effective slogans

5 point guide

A really insightful article from the folks at inc.com on the key elements of slogan writing.

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Copywriting tips for big ticket sales

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Selling high cost products and services requires a higher level of sophistication in terms of sales strategy. Whatever elements of the marketing mix you employ, it will need to be underpinned by persuasive sales copy. Here’s some helpful pointers to structuring your approach.

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