News & Articles

Recent work – Celtic Ross Hotel DM

Celtic-Ross

Targeting 800 classic car clubs across the UK & Ireland, this high impact direct mail campaign for The Celtic Ross Hotel got the group bookings moving and (..bad pun alert!) really “drove” sales! Personalised for each club secretary and containing specific promotions for…

Irish consumer loyalty – what’s really working?

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With more and more loyalty programmes launching every week, what do businesses and consumers really feel about them? What channels are most effective at driving loyalty? And how do consumers prefer to engage with them?

In a survey that is the only of its kind…

Cheeky campaign for Ballincollig Credit Union

Who said selling financial services products had to be boring? This campaign to promote our client’s new lower lending rate certainly grabbed attention with its tongue in cheek approach to switching lender. The campaign brief encompassed press advertising, promotional print, 48 sheet billboards, adshells…

Copywriting tips for big ticket sales

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Selling high cost products and services requires a higher level of sophistication in terms of sales strategy. Whatever elements of the marketing mix you employ, it will need to be underpinned by persuasive sales copy. Here’s some helpful pointers to structuring your approach.

1)…