News & Articles

Top 10 Website Mistakes & Solutions

When it comes to taking care of SEO yourself, there are some basic mistakes a lot of website owners still do – mistakes that can easily be fixed to increase your website traffic. Here is a breakdown of the top ten most common website…

7 steps to a better brand identity

Learn the basics of brand design strategy with this short guide

7 steps to a better brand identity

A 5 point guide to creating effective slogans

A really insightful article from the folks at inc.com on the key elements of slogan writing.

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Copywriting tips for big ticket sales

Selling high cost products and services requires a higher level of sophistication in terms of sales strategy. Whatever elements of the marketing mix you employ, it will need to be underpinned by persuasive sales copy. Here’s some helpful pointers to structuring your approach.

1)…