As campaign objectives go this one was a biggie – to create a unique, high-profile fundraising event that would generate significant revenues and national awareness for one of Ireland’s leading charities, The Hope Foundation. Long story short, we did just that! The GT900 combined supercars and celebs together with some of Ireland’s finest scenery for an epic 3 day grand tour of Ireland.
Getting it to the start line meant coming up with the concept, then branding it, marketing it, launching it, and even helping to run it. It called on us to deliver everything from web & print design to, direct marketing, event management, online marketing and press advertising. It remains one of our favourite projects for one of our favourite clients (can we say that?).