As anyone who’s ever visited Cork’s UCC Mardyke Arena will testify, its a busy place with a vast array of courses, classes, camps, amenities and events on offer! From elite teams and national squads to UCC alumni and the general public…the Arena caters for thousands of customers.
So, no small task then to come up with the concept for their all new members eZine. Clarity and ease of use were key requirements, as was the need for a visually appealing interface – one that would work across all formats, from desktop and tablet to mobile. The final eZine design with its individually personalised intro greeting was very well received, as evidenced by some very strong open rates.