When leading email marketing company Newsweaver asked us to come up with a campaign to help launch their latest software to the corporate market, we really had our work cut out. Successfully targeting over 80 Internal Communications Managers within Europe’s largest corporate organisations via direct mail posed numerous challenges to put it mildly.

After presenting the client with a number of creative approaches, everyone agreed that our “unity from diversity” concept worked best. With its theme of conductor, orchestra and audience all working it total harmony, it struck the perfect chord. The integrated campaign employed direct mail with direct email and telesales. The DM piece itself combined a beautiful bespoke presentation box with personalised letter, fold-out brochure and a custom branded conductors baton. Our client reported an almost 100% open rate for the piece, along with positive reactions across the board from recipients during follow up. The judging panel for the An Post Smart Marketing Awards seemed to agree also and shortlisted the campaign for its 2014 competition finals.

Collection & Use of Personal Information

By submitting your data, you are providing us with some level of personal information. This information is not stored on our website database. However, in order to respond to your enquiry, your data is emailed to our website’s email address where it is saved. Additionally, If you choose to subscribe to our mailing list, we may use your contact details to send you marketing material in the future. You may unsubscribe from these emails following our first reply. We do not pass your data on to any third parties. Read full Privacy Policy