Broadband and telecoms service provider Permanet needed a cost effective direct marketing solution that would help migrate existing customers from their existing calls package to a new combined calls & broadband bundle. In an industry where advertising is sometimes accused of being overly complex and often downright confusing, this DM needed to convey a clear, concise and persuasive message from the get-go. Copy was critical…linking strong teaser copy to a clever pay-off and clear calls to action, this certainly wasn’t another jargon heavy telecoms snooze fest.

The resulting two part mailer comprised of a personalised letter within a self mailer, fold-out leaflet. Combined with a follow-up direct email, it proved highly effective and delivered impressive results.

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