Keeping it real pays off for “The Donald”

Donald Trump Marketing

Like him or loath him but the past few weeks have seen Donald Trump serve up a marketing masterclass, driven by a simple principle – just be yourself… script, no handlers, no punches pulled. And guess what? The voters loved it and have propelled him to heights unimagined at the outset of the campaign. The value of authenticity in marketing is highlighted by this great article by Forbes magazine and explains how both Donald and Bernie are changing the US political landscape. Read more…

Posted in News on 1st March 2016