4 Top Reasons to Work with a Web Design Company & Update Your Site
Keeping your website well-maintained and refreshing it as needed is one of the best ways to show customers that you’re committed to staying up to date on all the changes in your industry. It can also help attract new leads and customers and make them more willing to patronise your business.
However, unless you have an experienced IT team it’s often necessary to work with a professional web design company like Forza! Direct Marketing to refresh your site. Here we’ve collected a few reasons why doing it’s so important.
Updating Plugins on WordPress
Many of today’s modern websites use the WordPress platform due to its ability to easily implement plugins to enhance the user experience. However, such plugins need to be updated periodically to ensure your site is running at peak performance levels. There can be instances where the developer no longer offers such plugins, and they need to be replaced, or other issues when WordPress releases new versions.
Improving Website Security
With cyber criminals getting smarter every day, websites need to implement security features to protect their most important data and safeguard customer information. Not only can outdated security features on your site place sensitive data at risk, but they can actually hurt your rankings in Google. For example, sites without SSL certificates or ones that are expired will often cause your company to rank lower in SERPs and drive away new or current customers.
User experience (UX) is vital for businesses to retain their audience and attract new customers online. This means regularly optimising your website for speed and performance, as well as for mobile devices. Page speed is also one of the factors Google takes into account when ranking websites, so the faster yours is the better. Additionally, it’s important to regularly review metrics based on audience engagement and conversions.
Offering Unique Content
One of the best ways of updating your website is to include content that is unique and informative. After all, first impressions are everything, so make it easy for potential customers that find their way to your page and digest information about products and services. This means regularly updating your offerings and information based on your most current products/services, as well as ensuring it’s in line with your branding strategy.
Contact our Cork Web Design Company Today
Whether you require an entire overhaul or simply a few updates to your site, our web design team can help. Contact us online today to learn more or call (021) 240 9022.