News & Articles

Irish consumer loyalty – what’s really working?

Irish consumer loyalty

With more and more loyalty programmes launching every week, what do businesses and consumers really feel about them? What channels are most effective at driving loyalty? And how do consumers prefer to engage with them? Let’s take a look at Irish consumer loyalty in…

Forza make Smart Marketing Awards final

SMA

The An Post Smart Marketing Awards showcase the very best work from across Ireland’s marketing and advertising sector.

The awards recognise campaigns that combined imagination, innovation and creativity, but with particular focus on measurable results.

Winning a Smart Marketing Award proves you’re at the…

Cheeky campaign for Ballincollig Credit Union

Who said selling financial services products had to be boring? This campaign to promote our client’s new lower lending rate certainly grabbed attention with its tongue in cheek approach to switching lender. The campaign brief encompassed press advertising, promotional print, 48 sheet billboards, adshells…

Copywriting tips for big ticket sales

car image

Selling high cost products and services requires a higher level of sophistication in terms of sales strategy. Whatever elements of the marketing mix you employ, it will need to be underpinned by persuasive sales copy. Here’s some helpful pointers to structuring your approach.

1)…

Tips for dating supermodels AND email marketing!

tips for dating supermodels

Email marketing is a lot like trying to date a supermodel. Everyone wants to do it – no one knows how, so in most cases it ends in either abject failure or soul destroying disappointment. But that doesn’t mean that all hope is lost,…

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